Sports Media Key To Unlocking Nigeria’s Sports Economy – NSC DG
 
Director General of the National Sports Commission, Hon. Bukola Olopade has emphasized that the strength of sports media remains central to unlocking Nigeria’s sports economy. Speaking at the Sports Writers Association of Nigeria (SWAN) 60th Diamond Anniversary Lecture themed “The Power of Sports Media: Honouring its Legacy, Shaping the Future,” Olopade described sports media as a catalyst for national economic advancement. He noted that every major economy that has successfully monetized sports, from the United States to South Africa, has done so through the power of strong media ecosystems. Broadcast rights, streaming, digital content creation, and storytelling, he said, have become major global revenue streams, and Nigeria must now position itself for that same transformation. Outlining strategies for achieving this goal, Olopade unveiled plans to establish Digital Sports Content Hubs that will connect federations, athletes, and sponsors. He also proposed media partnership framework...
 
 
 
 
